Since founding Creative Promotions in 1996, we have been privileged to partner with Christian radio and promote well over 160 songs that have charted on national charts published by the CCM Update, Christian Radio Report (CRR), Radio & Records (R&R), the PDAdvisor and the Christian Radio Weekly.

Creative Promotions has a strong list of clients we have represented including Spring Hill Music (Scott Krippayne, Al Denson, The Martins, Babbie Mason), Discovery House Music (Matthew Ward, Damaris Carbaugh, Calvin Hunt) , Integrity Music (Paul Baloche, Newsong, Lincoln Brewster, Lenny LeBlanc, Don Moen), Maranatha! (Praise Band, Promise Band), M2.0 Communications (Michael Card, Brooklyn Tabernacle Choir, Cheri Keaggy), INO Records (Sara Groves), Curb Records (Jamie Slocum, Natalie Grant, Jim Witter), Doxology Records (Alan Asbury, Joel Engle) CFN Music, PDI Music (now Sovereign Grace Ministries), Ministry Music (Dallas Holm, Dick & Mel Tunney). We have also had the chance to represent many artists independently including River, Go Fish, John Chisum, Ray Boltz, Steve Bell and more!

What Christian radio formats do we promote to and partner with?

Since its inception, the main focus of our radio promotion has been to Inspirational stations. In early 2006, we expanded our focus to include promotion to the Christian AC format through a partnership with AC radio veteran and former Christian Radio Weekly Managing Editor, Jim Veldhuis.  This growth has allowed Creative Promotions to assist a broader range of artists and labels while maintaining our commitment to focus.  I will continue our strong focus on Inspirational radio and Jim Veldhuis will focus on the AC format. [Read More]

What makes our radio promotion unique?  

In the past few years it has become evident that it takes more than phone calls and faxes to promote a new single to Christian radio, regardless of the format.  Though following up with programmers is still the cornerstone of any promotion to radio (you can't develop great relationships through e-mail), Creative Promotions has developed creative and cutting edge strategies using today's multimedia and Internet technologies to help introduce a new artist and/or single to Inspirational radio.  Through our new partnership with Jim Veldhuis, we will be able to bring these strategies in support of our promotion to AC radio.

What stations do we include in our promotion packages?

The goal of our radio promotion is to work closely with the Inspirational and AC reporting stations in order to help a song move up the national Christian radio charts, currently published by the Christian Radio Weekly, and Records & Radio (R&R).   Our promotion to the AC format also includes follow-up and promotion to 40 priority non-reporting AC stations. We will include promotion to approximately 40 non-reporting Inspirational for an additional fee. 

We also work to make sure all non-reporting stations in our database receive each new single (depending upon format).  We have developed strategies and partnerships that can make this as cost effective as possible including the utilization of new Promo Only and Digital Media Distribution Systems (DMDS).


If you would like more information on how Creative Promotions can assist you with your radio promotion needs, contact Wendell Gafford at wendell@creativepromotions.net or call (616) 248-4175.